As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and...Read more
In the coming days many people may start to feel lonely or isolated due to the necessary public health emphasis on social distancing. They will look to the networks they know and love for comfort and friendship. Social good organizations are in a unique position to bolster their built-in networks during this... Read more
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online... Read more
Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned... Read more
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